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Global Category Manager-Hartford, WI

Post Date: 01/07/2019

Req. Number: 66344

City: Hartford

State: Wisconsin


Goodwill TalentBridge, a full service staffing and recruitment firm, is part of Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago, the largest of the 165 Goodwill territories in North America. With more than 90 years of experience in Workforce Development and job training, Goodwill is helping thousands of people find work in the communities we serve, including 13 counties in Wisconsin and 10 counties in Illinois.

Goodwill TalentBridge seeks a Global Category Manager to work in this direct hire role with our client, a leading manufacturer of ventilation, air quality and centralized building solutions. 

The Global Category Manager will have the overall responsibility for the development and execution of the overall marketing strategy for assigned categories. Manage the work of associate/assistant marketing manager(s) and other marketing department personnel as assigned for global category management.

Job Responsibilities:

  • Develop long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio road map, and present to management.
  • Deliver business results for assigned category, monitor performance, recommend and implement course correction actions as needed. Build KPI’s for key product programs and associated measurement approaches to gauge success during the year. 
  • Lead Product Lifecycle Management of assigned categories. 
  • Establish the strategy for product marketing and approve new product “go to market” plan, digital marketing, market research, business intelligence, trade shows, advertising, promotional, merchandising, public relations, and marketing communications recommendations as it relates to category.  Provide ROI justification for product marketing programs.
  • Design and implement voice of customer systems to understand customer and consumer feedback, and track continuous improvement metrics to fuel ideation, validation, and verification of product strategy.
  • Define and present for approval the marketing requirements and business case justification for new product development scopes incorporating market dynamics, performance features, pricing, voice of customer, forecast and cross-functional team input where needed. 
  • Create and present product training programs internally and externally to key customers related to the assigned categories. 
  • Lead as subject matter expert on assigned category to create product content and recommendations in support of key account management, line reviews, new account development both in person and with content as needed.
  • Recommend the pricing structure for the assigned categories.
  • Ensure that the new products are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager.  Lead or provide marketing representation to cross functional new product development teams as assigned.
  • Provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies; approve product marketing components of plan.  
  • Maintain continual surveillance and evaluation of competitors’ products/programs, market and industry trends.  Trends such as demand drivers, product, design, technology, and pricing. Develop data into business recommendations and strategies.
  • Assist the Vice President of Marketing, Marketing Directors and other marketing department employees in developing and executing other key projects, as needed.


  • The ideal candidate will have a Bachelor's Degree in business or marketing.  An MBA from a reputable business school is highly desirable.
  • Minimum 5 years of experience in product management and new product development in consumer durables, commercial goods, or consumer packaged goods.  Experience with technology-driven products is a plus.
  • Demonstrated experience in new product development processes and projects with a track record of success in new product launches.
  • Direct, global work experience and demonstrated experience in working with people in other countries and understanding regional differences is preferred.
  • Demonstrated ability to conceive, develop and launch new products using a cross-functional, stage gate approach. 
  • Powerful teamwork and team building skills, as well as empathy and intuition for both team members and target markets alike.
  • Strong leadership, interpersonal and persuasion skills – able to define a vision/direction, and motivate internal and external stakeholders to achieve objectives.
  • Ability to market technical product features as customer benefits.
  • Creative individual who demonstrates excellent problem solving skills.
  • Strong project management skills.
  • Intellectually curious with a firm understanding of general business and financial principles.
  • Highly motivated, extremely organized and detail-oriented.
  • Effective communicator with excellent written and verbal communication skills. 

Physical Requirements:

  • Ability to travel approximately 20%, including overnight travel.

Please send resume to:

Equal Opportunity Employer

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t: (414) 847-2905

t: (262) 833-1600

t: (224) 321-5700

MILWAUKEE, WI (Northwest)
t: (414) 847-2905